BRAIN INFO blog

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Here you will find some popular questions and their corresponding responses that we have answered so far!

January 2021

Neuroscience, in general, is the study of the nervous system and its related functions and dysfunctions. The nervous system is made up of the brain, the spinal cord, and the nerves, and neuroscientists study them anywhere from the microscopic (ie. cells and their components) to macroscopic (ie. whole brain networks) level.

January 2021

Modern neuroscience has developed many tools for manipulating the function of brain cells, and consequently the resulting behaviors, in a variety of animal models ranging from fruit flies to mice. One such technique is “optogenetics”, in which laboratory animals are genetically modified to express light-sensitive proteins in the neurons in their brains. The proteins allow ions to pass through them when they are exposed to light. This enables neuroscientists to switch neurons “on” and “off” by shining light on them. This in turn can modify the behavior of the animal.

January 2021

The field of “neuromarketing” utilizes technologies from neuroscience to gain insights into consumer behavior. Along with the closely related field of “consumer neuroscience”, neuromarketing seeks to harness the power of brain imaging methods such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to understand the brain activity underlying consumer response to products, pricing, advertising, etc.